Case Studies

A box of Salt Bread Ko pastries beside a phone playing the bakery’s TikTok video, with callouts for online impressions, store visits and revenue growth

Food & Beverage

Salt Bread Ko Bakery

Using AI-native social media capabilities to reverse engineer online virality & monetizing key food trends

Salt Bread Ko Bakery is known for its handcrafted, golden salt bread — a simple treat with an extraordinary following. We partnered with their team to use sophisticated AI strategies to turn authentic craftsmanship into viral momentum, helping them reach millions, attract new customers, and grow sales both in-store and online.

Social media AI content Viral growth Food & beverage

300%+Online impressions

+180%Store visits

+130%Revenue growth

  1. Agentic Social Listening

    We used sophisticated web scraping and social analytics to identify relevant food trends and capitalized on viral opportunities to engage with future customers

  2. Systematic Content Generation

    Our AI-powered creative capabilities generated thousands of on-brand content and digital concepts that resonated on a mass-personalized basis with customers across all major social media platforms e.g. TikTok, Instagram, YouTube, Reddit, DTC

  3. Data-Driven Operations and R&D

    Every business decision, including promotions, flavor launches, win-back campaigns, and look-a-like audience targeting was actioned by a hybrid Agent + human process

  4. Continuous Iteration

    Proprietary in-house CRM and customer enrichment capabilities allowed for doubling down on what drove revenue growth and quickly shutting off non-performing campaigns and initiatives

Home Services

Fred’s Plumbing

A multi-van residential plumbing operator where every inbound call, quote and invoice moved by hand. Ideate rebuilt the path from first contact to cash collected — triaging inbounds, drafting quotes from customer photos, matching jobs to the right technician, and chasing payment automatically — without adding headcount.

The Fred’s Plumbing team in front of a branded van, with the mobile quote request screen alongside

+16%Pricing improvement

+62%Speed from quote
to invoice

99%Response rate
to inbounds

How We Made It Happen

  1. 01

    AI Inbound Triage

    Every call, form fill, or request is scored for urgency, property context, and job value, then routed instantly to the right team.

  2. 02

    Photo-Based Estimating

    Customers submit photos and our agents create a fast draft quote, reducing turnaround time while keeping humans in the loop where needed.

  3. 03

    Smart Dispatch + Deposits

    The platform matches jobs to the best technician, recommends parts, and requests deposits dynamically based on risk and job profile.

  4. 04

    Invoice Acceleration

    Automated reminders, payment follow-up, and escalation workflows help Fred’s Plumbing invoice faster and collect cash more efficiently.

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