Ideate’s team of data scientists were able to reverse engineer SEO, systematic backlink creation, and long-tail bidding strategies in order to significantly improve the momentum of new product launches.

Enriched hundreds of thousands of existing and concurrent customers with over 30+ psychographic, demographic, and purchase affinity features in order to improve $ customer lifetime value ($ CLTV) by ~10x while keeping total marketing spend flat. 

Accelerated revenue growth via data-driven initiatives, a sample of which includes look-a-like audience targeting, retargeting campaigns, and mass personalization.

Provided millions of high-quality leads across custom-built archetypes (split by both ICPs, sub-sector, and geography). Employing a multi-pronged inbound & outbound approach, Ideate was able to improve % conversion rates as well as force-rank future customers in terms of highest $ revenue opportunity.

Bespoke build of an in-house automation process which allowed our portfolio company to increase their speed to revenue generation by over 50%. Given AI enrichment of manual tasks and outdated data entry, costs declined in tandem with top-line growth. Additionally, automation helped create a compounding flywheel (e.g. live iteration) where relevant customer signals and data feeds were systematically analyzed for further improvements to business outcomes.

Our ML algos and internal LLMs identify customer patterns and trends from the melding of internal KPIs with granular alt data (e.g. transactional, geolocation, procurement, sentiment, and others).

Once connected, Ideate focuses on actionable levers such as expansion opportunities and new product launches. Predictive models focus on high conviction signals for the purpose of making better and faster business decisions.

From lost $ ARR identification to demand forecasting, we firmly believe that a 1+1 = 3 occurs when companies successfully meld 1st party and 3rd party (external) sources.

Utilizing Ideate Capital’s warchest of alternative datasets, companies are able to access differentiated and near- live takeaways regarding their competitors performance, % market share, sub-industry growth trends, customer retention, leakage points, funnel efficiency, and more.

Through proprietary web scraping capabilities and alternative sources, we support one of the most crucial factors of any company’s success – attracting and retaining the best talent. Whether it’s a technical CFO, experienced go-to-market hires, or just predictive elements of success via team success + career trajectory analytics, we firmly believe that in a post-AI world, a fast-moving elite team of A+ players will outperform even the largest and most well-funded organizations.